Today we’re releasing preliminary findings from ReImagine Reno – the first phase of the Master Plan update.  A big thank you to the 5824 residents who took the community survey and/or participated in a focus group. Learn more about how this initiative was the deepest public engagement in City of Reno’s history.

Perhaps the most compelling finding, and definitely one that was eagerly awaited, centered on community visioning. We asked residents to provide “Phrases that could describe Reno in 20 years”. Our residents identified four themes they thought captured the future direction Reno should pursue. In descending order of importance, they are:

1. A base for outdoor activities
2. An arts and culture center
3. A technology center, and, polling equally, a university town

In terms of community values, there were nine that stood above the rest, in two tiers of importance:

First tier values:

1. Safety
2. Affordability
3. Well-maintained and attractive built environment
4. Sense of community

Second tier values:

1. Local shopping and dining
2. Ease of driving
3. Access to outdoor activities
4. Education
5. Local food

There’s more! ReImagine Reno also captured preferences and ideas about housing, neighborhoods, amenities, demographics, and transit. We’re releasing all the data that was collected throughout the public process–the community survey, the free responses, audio recordings, and all the flipcharts from the focus groups–are all available in the appendix to the report.

Phase I Public Input Summary Report

• Staff Presentation for Dec. 16, 2015 City Council Meeting
• Survey results in original layout (coming soon)
• Word frequency analysis of the free-response survey question
• Raw survey result data on Open Reno
• Focus Group Photos
• Audio Recordings